Yahoo seeks to deliver true personalisation

Low Lai Chow

This event report discusses how Yahoo, the online company, is seeking to personalise the content and ads it presents to consumers, a strategy that is primarily based on leveraging big data.

Yahoo seeks to deliver true personalisation

Low Lai Chow

A new wave of innovation is underway at Yahoo, as Marissa Mayer, the firm's recently-appointed chief executive officer, seeks to reverse the online pioneer's ailing fortunes. "Marissa decided quickly that she would create a mission," said Brian Silver, Yahoo's vice president of ad platforms, at ad:tech Singapore 2013.

"And the mission was to make the world's daily habits inspiring and entertaining. It was all about the user; it was all about the idea of bringing the appropriate content, the appropriate advertising [and] the appropriate elements of the internet to you."

This...

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