Viewpoint: 'My' generation: shared experiences shape individual values and attitudes

Bobby Duffy

In this Viewpoint, Bobby Duffy looks at how the national balance of opinion in the UK is shifting as the generations change.

Viewpoint: ‘My’ generation: shared experiences shape individual values and attitudes

Bobby Duffy

Ipsos MORI Social Research Institute

We’re at a key point in the influence of different generations on our society. The pre-1945 generation are dying out, and being replaced in the adult population by generation Y, who have very different values – and the national balance of opinion is clearly shifting as a result.

The importance of generational differences is clear from our new analysis of a number of long-run survey datasets such as British Social Attitudes (BSA) and Ipsos MORI’s political aggregates. Now that these cover 30 years...

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