Experiential, data-driven, omnichannel marketing: Presentations from Marketing Week Live 2013

This event report shows how major brand owners can respond to consumer needs, whether in their marketing, physical stores and installations or data management.

Experiential, data-driven, omnichannel marketing: Presentations from Marketing Week Live 2013

Joseph CliftWarc

Some of the UK's largest advertisers and marketing services firms were present at Marketing Week Live 2013, a one-day event held in London in June 2013. Presenters offered a variety of clues as to how their marketing decisions were evolving, but the guiding theme proved to be the continual restatement of the need for brands to be responsive to consumers.

The desires of shoppers are becoming easier and easier to express, through a preponderance of digital and social media, and to monitor, through data solutions. Satisfactorily reacting...

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