Materialism, Attitudes, and Social Media Usage and Their Impact on Purchase Intention of Luxury Fashion Goods Among American and Arab Young Generations

Social media websites such as Facebook, Twitter, YouTube, and Foursquare provide consumers with tremendous opportunities to create and disseminate brand-related content and product usage information around the world.

Materialism, Attitudes, and Social Media Usage and Their Impact on Purchase Intention of Luxury Fashion Goods Among American and Arab Young Generations

Sara Kamal, Shu-Chuan Chu & Mahmood Pedram

The role and importance that consumers place on possessions and consumption, namely, materialism, is an important area of study for advertisers. Past research has suggested that users' consumption of traditional media is related to their level of materialism (Ger and Belk 1999; Goldberg and Gorn 1978) because the media provides consumers with values, norms, and behaviors—all central aspects of consumption. There has been a significant amount of...

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