The last word from the East: Wu Xing and organisational change
Barney LoehnisOgilvy & Mather
Organisational change happens in slow motion, so every small outcome we produce must lead to a bigger end-game. 'Producing' things facilitates change. The better we get at 'producing', the quicker we build the organisation.
As Steve Jobs said: "The final step of an artist – the single validating act – was getting his or her work into boxes… Once you get the computers into people's homes, you have penetrated their minds. But to do that, to make a difference in the world and a...