Gamer personalities

This paper discusses research from China that looks into habits of online gamers. It finds that most choose an online role-playing personality similar to their own.

Gamer personalities

Mu Xiang, Steven Hu, with Fish Huang and Theresa LooEast China Normal University, InGameAd with MEC China

Gamers invariably choose an online role-playing personality similar to their own, which brands can use to find a match with their own brand personalities, as research from China shows.

The relationship between gamer personality, MMORPG (massively multi-player online role-playing game) archetype personality and brand personality can be conceptualised as a triad.

Our research found that 65% of the Chinese gamers surveyed chose a MMORPG archetype that reflected their own personality. Furthermore, in consumer behaviour...

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