Social media's ROI: The future of social commerce
Paul ArmstrongDigital Orange Consulting
Social commerce has become the latest in a long line of abuses by an industry that seems hell-bent on short-term returns, but it should be at the top of your to-do list and not the bottom.
Internet retailing is predicted to take in $279 billion by 2015 (source: Forrester) with 10-15% of all spend by 2018 via social commerce channels, according to IDC. As a nation, the UK spent 3.57 billion hours shopping online in 2012. Without any context it's a large number, but of all the...