From the editor: Time to get serious about social

In his editorial for the July/August 2013 issue of Admap, Colin Grimshaw introduces the theme of the focus: the return on investment of social media.

From the editor: Time to get serious about social

Colin GrimshawWarc

Amidst all the hype, I get a sense that we are at a crossroads with social media. Most brands have eagerly embraced it. Most have experimented with it in their customer marketing. Most have declared it a success. Some even have hard evidence – increased sales and the like – to prove it. But most marketers are wondering how they justify to the board further expenditure on social media on any serious scale.

How do you get real business value out of social media? And how do you...

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