VW, PepsiCo, SinoMedia and Beijing Dentsu: Learnings from China Day at the 2013 Cannes Lions
Joseph Clift and David TiltmanWarc
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While the Cannes Lions International Festival of Creativity is a global event, there was special recognition for China in this year's programme. The world's most-populous nation and third-largest advertising market was honoured with "China Day": a series of presentations from agencies and clients, discussing the opportunities and challenges facing brands working in the country.
The Chinese communications industry is likely to prove increasingly influential over the years to...