VW, PepsiCo, SinoMedia and Beijing Dentsu: China Day at the 2013 Cannes Lions

This article provides a summary of “China Day” at the 2013 Cannes Lions International Festival of Creativity.

VW, PepsiCo, SinoMedia and Beijing Dentsu: Learnings from China Day at the 2013 Cannes Lions

Joseph Clift and David TiltmanWarc

Click here to read Warc's full coverage of Cannes Lions 2013

While the Cannes Lions International Festival of Creativity is a global event, there was special recognition for China in this year's programme. The world's most-populous nation and third-largest advertising market was honoured with "China Day": a series of presentations from agencies and clients, discussing the opportunities and challenges facing brands working in the country.

The Chinese communications industry is likely to prove increasingly influential over the years to...

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