Global Marketing Index, June 2013: Marketing outlook healthy despite Europe budget dip

Business conditions remain good for marketers globally, according to the headline metric of June’s Global Marketing Index, which combines responses for marketing budgets, trading conditions and staffing levels.

Marketing outlook healthy despite Europe budget dip

Suzy Young and Tom BristowWarc

Marketers continue to be confident in the state of the industry, according to the latest results from Warc’s Global Marketing Index (GMI).

The headline GMI reading – which takes into account marketers’ expectations for trading conditions, marketing budgets and staffing levels – recorded a value of 55.9 in June; a slight slowing compared with the previous three months. Nonetheless, this is a strong indication that the global marketing community has a positive outlook for the industry in the near future.

Marketers working in the Americas continue to...

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