How Mizuno used an influencer strategy to become North America’s most effective brand

This article reveals how the Mizuno brand of running shoe, and its agency, McKinney, developed the 'Mezamashii Run Project', an influencer strategy that won five Silvers at the North American Effies 2013, making Mizuno the most effective brand in North America according to the 2013 Effie Effectiveness Index rankings.

How Mizuno used an influencer strategy to become North America's most effective brand

Geoffrey PrecourtWarc

Read more about Mizuno's winning strategy in its Mezamashii Run Project case study, winner of five Silvers at the North American Effies 2013 – an achievement that made Mizuno the most effective brand in North America according to 2013 Effie Effectiveness Index rankings.

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