ESPN finds a multi-platform measurement solution

ESPN, the broadcaster, has partnered with Arbitron and comScore to pioneer a new multi-platform audience measurement system.

ESPN finds a multiplatform measurement solution

Geoffrey PrecourtWarc

In a startling presentation at the 2013 Advertising Research Foundation's Audience Measurement 8.0 conference in New York, ESPN revealed it now has the data to add some quantitative specifics to what has largely been an assumption of the digital ecosystem: namely, that new media doesn't add up to a tidy zero-sum audience game.

And, in fact, as more people consume the same content on an increasingly wide range of platforms, the audience size continues to grow, with no deterioration in the original core group of viewers.

In 2010, the network...

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