Online Advertising Expenditure Report Q1, 2013

This report looks at the digital advertising landscape in New Zealand in Q1 2013, covering Display, Search & Directories, Classifieds, Mobile and Social Media.
Total interactive advertising expenditure has increased by 27% year-on-year and has almost tripled in the last six years. Other findings include that 40% of households are using more than one device to access the internet, half of all Kiwis made an online purchase in the 12 months prior to the report, while 19% are using smartphones to buy products and services....

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