Power play the Procter & Gamble way

This article explains why Playing to Win - the new book by former Procter & Gamble CEO AG Lafley and Roger L Martin, dean of Toronto's Rotman School of Management - is indispensable for marketers in large companies who are trying to generate growth from mature brands.

Power play the Procter & Gamble way

Kieran Levis Cortona Consulting

Playing to Win is indispensable for marketers in large companies who are trying to generate growth from mature brands.

The title Playing to Winmight sound like a mindless sporting platitude, and lips may curl at 'masstige', the name Procter & Gamble gave to a new segment in the first case described in this book. But this is a very thoughtful discussion of what strategy means for large companies and how to approach it. Given that it is co-written by one of the most successful CEOs...

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