TV's not dead

This article examines and debunks the six recurring myths on which the 'TV is dead' narrative in the marketing world is based.

TV's not dead

David BrennanMedia Native

Recent rapid changes in the way we consume and access media have led many commentators to conclude that TV is dead. However, examining the various reasons with a more sophisticated eye and a great deal of evidence, David Brennan argues that whatever the impact of these changes and however the landscape is being reformed, one thing is clear – television is performing better than ever before.

There are the six recurring myths on which the 'TV is dead' narrative is based. This article examines each of these and finds them to be just...

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