How to make sure the CEO is listening

This paper discusses results from Marketing Society and Accenture's joint research into CEOs. The study was intended to help marketers understand how to communicate more effectively with their chief executives and, importantly, to help those with ambition to understand what skills they need to become one.

How to make sure the CEO is listening

Suki ThompsonMarketing Society and Oystercatchers

Marketers need to learn to stand in the chief executive's shoes. Understanding your CEO's priorities is the first step.

Our goal in interviewing CEOs (see Tough at the Top) was simple. We wanted marketers to understand how to communicate more effectively with their chief executives and, importantly, to help those with ambition to understand what skills they need to become one.

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