Britain Thinks: We all want to be middle class - however we describe it

This article compares surveys about class in Modern Britain from BritainThinks and the BBC's Great British Class Survey: research which was published in April 2013.

Britain Thinks: We all want to be middle class – however we describe it

Deborah MattinsonBritainThinks

I am a member of the elite. Well, according to the BBC's Great British Class Survey, I am. Published in April, the survey attracted a sample of more than 160,000, which it grouped according to 'economic capital' (income, property and savings), 'social capital' (the number and status of the people we know), and 'cultural capital' (the extent and nature of our cultural activities).

Participants were asked how often they go to the theatre, what music they listen to and the occupations...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands