Mobilizing your branded panel: Panel data quality during the smartphone transition

Joseph Blechman, Denise Brien, Jeff Vidler and Michelle Darcy

AOL, the internet service provider, describes its proprietary consumer panel in the US, AOL Listens, which uses panel surveys for research purposes.

Mobilizing your branded panel: Panel data quality during the smartphone transition

Joseph Blechman, Denise Brien, Jeff Vidler and Michelle DarcyAOL, USA

Background, objectives and methodology

AOL Listens background

AOL's proprietary consumer panel, AOL Listens, was launched in April 2012. AOL uses its panel for research activities around a variety of topics supporting our product teams and advertising partners. The panel consists of over 10,000 members, who have been carefully recruited to represent the online United States population. The panel includes a relatively even mix of both AOL and non-AOL users.

The AOL Listens...

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