Crowdpower: How co-creation leads to strong product innovations

This research paper evaluates different key performance indicators with regards to their strengths in predicting the success of a new product idea.

Crowdpower: How co-creation leads to strong product innovations

Andera GadeibDialego, Germany

Introduction: : How to select the "right" idea to get the product "right"

Henry Ford is quoted often within the innovation context: "If I'd asked people what they wanted, they would have asked for a better horse". This relates to the fact that generating an idea for a strong new product is more than just the question "what the customer wants". And while in the past consumers where seen solely as the target of a new product, (Kotler, 2009), in today's world consumers are taken more seriously. Additionally,...

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