Making your brand Pinteresting to youth: Examining youth usage and adoption rates of Pinterest

This paper explores the potential for brands to engage with young American adults on the social networking site, Pinterest.

Making your brand Pinteresting to youth: Examining youth usage and adoption rates of Pinterest

Caitlin Krulikowski, Jennifer Romano Bergstrom and Megan FischerFors Marsh Group, USA

Introduction

People are social beings and strive to communicate the most effective messages in the quickest way possible. The visual web allows us to do so and has emerged as a hot topic in digital marketing. In social media, blogging has evolved from short posts, to status updates, to 140 character tweets, and more recently, to image posts. Further, research suggests that we understand and react to images faster than...

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