You love the web... but how much? Measuring the value of the internet

This paper describes a research project that aimed to quantify the value of the internet to consumers generally and, for some specific activities like banking and shopping, by using the economic concept of "consumer surplus".

You love the web... but how much? Measuring the value of the internet

Emmanuel HuetBoston Consulting Group, FranceGabriela BarriosBoston Consulting Group, USA

Introduction and context for this research

It may sound strange to the so-called Digital Natives, but, yes, there used to be a world without the Internet. And while that world existed not that long ago—the first IP domain was registered in 1985—it is indeed already difficult for many consumers, especially in the developed world, to imagine living without the Internet.

A revolution in the dynamics of information exchange

The rise of the Internet has been...

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