The Future Foundation Digital Download: The latest and greatest in the world of digital

This paper provides an overview of the world of digital in 2013, focusing on global and national digital behaviours, how consumers are using digital tools, how social media is affecting culture and how internet users are managing their personal data and online identities.

The Future Foundation Digital Download: The latest and greatest in the world of digital

Richard NichollsFuture Foundation, UK

Introduction

The digital world moves at a breakneck pace. It is changing the ways we interact with each other, engage with brands, spend our money, and shop. It is democratising the way we live, with emerging markets showing significant technological developments, bypassing changes that took decades in advanced economies, which are impacting consumers in every walk of life. It is creating vast amounts of big data, giving brands - and consumers - new levels of information, knowledge and empowerment.

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