An Episode-by-Episode Examination: What Drives Television-Viewer Behavior: Digging Down into Audience Satisfaction with Television Dramas

Today, digital television enables consumers to record and watch live television via an array of hand-held devices.

An Episode-by-Episode Examination: What Drives Television-Viewer Behavior: Digging Down into Audience Satisfaction with Television Dramas

Donald Miller Dennis

Foxtel Networks Australia

David Michael Gray

Macquarie University

Management slant

  • Television programs are often produced from the perspective of writers rather than the audience. This study shows that within a television series audience satisfaction with television drama is dynamic and can change over time between episodes.
  • A viewer's expectations of the program, the performance of the program and, to a very limited extent, a viewer's connectedness with a program predict...

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