An Episode-by-Episode Examination: What Drives Television-Viewer Behavior: Digging Down into Audience Satisfaction with Television Dramas
Donald Miller Dennis
Foxtel Networks Australia
David Michael Gray
Macquarie University
Management slant
- Television programs are often produced from the perspective of writers rather than the audience. This study shows that within a television series audience satisfaction with television drama is dynamic and can change over time between episodes.
- A viewer's expectations of the program, the performance of the program and, to a very limited extent, a viewer's connectedness with a program predict...