Mobile market place

Jessica Letizia

This summary from the Advertising Research Foundation offers an overview of recent research and debate related to the topic of the mobile marketplace.

Mobile market place

Jessica Letizia

Global Mobile Consumers

A 2013 report from Nielsen notes that "mobile devices have reached critical mass, with a majority of consumers in both developed and high-growth economies now owning a mobile phone." The figure below shows the percentage of people, by country, who use a mobile phone (Nielsen, 2013).

Among consumers ages 16+ Sources: Nielsen Global Smartphone Insights, first half of 2012; Nielsen Mobile Insights, 2012 Note: Total mobile penetration not available for Turkey

Text messaging remains one of the most popular mobile activities. Email, social networking, applications and web browsing continue to...

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