Food brands get a taste for digital: Whole Foods, Campbell's Soup and the New York Times at Internet Week 2013

Stephen Whiteside

This event report shows how food brands in the US are using digital tech advances of recent years. Whole Foods, a retail chain, and Chobani, a yoghurt brand, are both using social media to broadcast brand values of transparency and authenticity.

Food brands get a taste for digital: Whole Foods, Campbell's Soup and the New York Times at Internet Week 2013

Stephen WhitesideWarc

Although the food industry is home to many of the highest-spending advertisers in the US, it is not typically renowned for pioneering new digital marketing strategies. But this could be about to change, as disruptive technologies are combined with companies' and consumers' shared desire for increased authenticity and transparency.

That was the message from speakers at Internet Week, an annual conference held in New York in May 2013, which dedicated a whole day to discussing how food...

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