NAB uses social media to boost the bottom line

Low Lai Chow

This report focuses on how National Australia Bank (NAB) is utilising social media to engage customers, market its financial services products and drive transactions.

NAB uses social media to boost the bottom line

Low Lai Chow

Financial services may not, at first glance, be a category that immediately lends itself to social media. "We inherently sell banking products and services; we sell the abilities to move money from A to B securely and safely," is how Roger Seow, head of social media and digital integration at National Australia Bank (NAB), summed up its core function while speaking at the Internet Show Asia 2013.

But the statistics tell a different story. A global survey by Nielsen, the research firm, of 28,000 web users found that...

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