PromPerú: From Peru for Peru

This national brand identity campaign promoted Peru as a modern, innovative place to the Peruvian people themselves (who were often down on their own country) and encouraged them to buy locally-produced goods.

PromPerú: From Peru for Peru

Y&R Lima

Advertiser: PromPerúBrand: PromPerúCountry: Peru

Objectives

The Peru of the early 21stcentury is no longer the poor cousin of the region. After more than 15 years of sustained economic growth, the country is experiencing a process of renewal and consolidation within the global map, with an improved participation in new industry sectors, increased government spending, greater investment in civil infrastructure and tourism, the achievement of political and social stability. Our country is a benchmark and conversation topic all over the world, among other things, on how to...

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