Volkswagen: Don't make up and drive
DDB Tribal Berlin
Advertiser: Volkswagen GroupBrand: VolkswagenCountry: Germany
Objectives
Our objective was to make driving safer and position VW as a responsible company engaging in safe driving.
Each year Car companies invest billions of $ into developing and advertising their latest safety features: from Line-Assistant, to Electronic Stability Control, ICRS and many many more. Yet despite all these innovations, crashes still happen at a shocking rate and the numbers are not significantly shrinking. How is that possible?
While these innovations are pushing the boundaries of technology the most significant...