C&A: Fashion Like
DDB Brasil São Paulo
Advertiser: C&ABrand: C&ACountry: Brazil
Objectives
If you don't know Brazilian C&A today, you don't know Brazilian C&A. In Brazil the brand has been through a huge transformation in the past few years; A reinvention that upgraded it from a mere clothing store chain to the leader in fast-fashion. We are not exaggerating: Today C&A is a trendsetter that is admired by Brazilian female consumers and is a reference for stylish designs at reasonable prices. A local Top Shop. This leadership is a great achievement – its annual revenue...