Singapore Red Cross: Rapid Rescue

The Singapore Red Cross used this campaign to tap into an underused community of 12,000 certified first aiders on the island who could assist in emergencies.

Singapore Red Cross: Rapid Rescue

JWT Singapore

Advertiser: Singapore Red CrossBrand: Singapore Red CrossCountry: Singapore

Objectives

Red Cross is synonymous with disaster prevention and first-aid has a big part to play in this.

Every year, Red Cross Singapore has at least 12,000 certified first-aiders in the country but these life-savers are untapped. Therefor our client's objective was to allow the public to harness these 12,000 first-aiders expertise and start demonstrating the importance of enabling the community to help one another.

Through this application and its usefulness, Red Cross hopes more people are convinced that first-aid...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands