Air New Zealand: The Kiwi Sceptics - How branded content sold airline seats

With this branded content campaign Air New Zealand sought to increase sales of trans-Tasman flights by attracting more holidaymakers from Australia.

Air New Zealand: The Kiwi Sceptics - How branded content sold airline seats

Host Sydney

Advertiser: Air New ZealandBrand: Air New ZealandCountry: Australia

Objectives

There are low margin businesses. And then there are airlines.

Last year, the International Air Transport Association estimated that the $716b global industry would turn a profit of just $4.3b (0.6%).1

High fuel costs, heavy taxes and planes that need to fly whether they're full or not mean every single dollar consumers spend in this category is highly fought over.

The competition is particularly intense in Australia, an isolated island...

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