ParaLife Foundation: I will work for free

This campaign from The ParaLife Foundation, a small Mexican non-profit organisation dedicated to helping people with disabilities find suitable work, attracted earned media coverage that made employers consider hiring people with disabilities.

ParaLife Foundation: I will work for free

Publicis Mexico

Advertiser: ParaLife FoundationBrand: ParaLife FoundationCountry: Mexico

Objectives

The ParaLife Foundation is a very small not-for-profit organization that is dedicated to helping people with disabilities find suitable work and further their employment prospects. Prior to the campaign the charity, only established in two months, had limited visibility and almost non-existent awareness within the communities that it intended to help. This was demonstrated by the fact that until 2010 75% of disabled people were either unemployed or underemployed.

Our main objectives for the campaign were:

  • Increase awareness of...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands