BGH: Dads in Briefs
Del Campo Saatchi & Saatchi Buenos Aires
Advertiser: BGHBrand: BGHCountry: Argentina
Objectives
PERIOD ASSESSED
Sales to the public are analyzed in the period starting April 2011 and ending March 2012, as the November/December/January trimester comprises 60% of sales.
GOALS
To transform BGH into a leader in both the market and top-of-mind.
GOALS IN VOLUME
To achieve 100,000 units sold
SEASONAL SHARE GOAL ( Nov 2011, Dec 2011, Jan 2012)
2012 was widely seen as a stagnant period, which meant we had to increase share alongside our main international competitors, LG and...