Samusocial de Paris: A woman's nightmare

Samusocial de Paris, a French charity, used this interactive campaign to raise awareness of the plight of homeless women in France's capital city.

Samusocial de Paris: A woman's nightmare

Publicis Conseil Paris

Advertiser: Samusocial de ParisBrand: Samusocial de ParisCountry: France

In 2011, 4,086 homeless single women in Paris telephoned the Paris 115 emergency telephone line at least once. Patrols found a further 601 women on the street at least once (which were not reported to the 115 number1). And, overall, these women spent a total of 16,082 nights at the Emergency Accommodation Centre during the 2011/2012 winter.2

Objectives

Women on their own in highly precarious situations accommodated by Samusocial de Paris are all excluded from...

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