Honda Internavi: Connecting Lifelines
Dentsu Tokyo
Advertiser: Honda Motor CompanyBrand: Honda InternaviCountry: Japan
Objectives
March 11, 2011. 2:46pm.
Eastern Japan is rocked by a massive earthquake and tsunami. The Tohoku earthquake and tsunami caused some 20,000 deaths and left hundreds of thousands homeless or stranded. The majority of the roads in the region were affected. Traffic in and out of the region was ground to a complete halt. This also made it next to impossible for desperately needed rescue crews and supplies to reach those who needed help.
In these devastating times of disaster, how...