No Rights No Women

This social media campaign, for a Lebanese charity, aimed to raise awareness about women's rights among the nation's women - inspiring anger and turning them into activists.

No Rights No Women

Leo Burnett Beirut

Advertiser: No Rights No WomenBrand: No Rights No WomenCountry: Lebanon

Objectives

By Lebanese law, men and women are not equal. Lebanese women have no right to pass their nationality to their children. They have no custody rights. There is no law that protects women against domestic violence.

A lot of people lacked awareness about the state of the law and about how discriminatory the law was against women. The society in Lebanon is patriarchal and some discriminatory practices were to some extent accepted by society as the norm....

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