Prudential: Day One - Painting a real picture of retirement in America
Droga5 New York
Advertiser: PrudentialBrand: PrudentialCountry: USA
Objectives
With almost $50 billion in revenues and $3.6 billion in profits, Prudential is ranked 55th in the list of Fortune 500 companies, and competes with financial services providers such as Metlife, Fidelity and Vanguard. Unlike many financial institutions, Prudential (Pru) weathered the 2008 financial crisis well, becoming one of the largest financial companies not to take government bailout (TARP) money. It boasts a remarkable 98% brand recognition and attributes anchored in "stability" and "security." But...