David Cornfield Melanoma Fund: Dear 16-year-old me

With this campaign, the David Cornfield Melanoma Fund (DCMF) sought to increase public awareness of this particular form of skin cancer while educating young people to recognise the signs and encouraging them to share the advice.

David Cornfield Melanoma Fund: Dear 16-year-old me

Evidently London

Advertiser: David Cornfield Melanoma FundBrand: David Cornfield Melanoma FundCountry: Canada

Objectives

Melanoma is the second most common cancer in teenagers and young adults1. Reduce your exposure to UV radiation, and you can minimise your risk. Catch it early, and the prognosis can be positive. But that's easier said than understood.

Despite the danger it poses to young people, lack of awareness means melanoma is often seen as a lesser threat compared to other cancers. So much so that when David Cornfield, a young man...

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