LEGO: Builders Of Sound
Serviceplan Munich
Advertiser: LEGOBrand: LEGOCountry: Germany
Objectives
Pushing sales through fascination
Our main goal was to give the LEGO Star Wars product range that was current at the time one last sales push toward the end of its annually refreshed product cycle, capitalizing on the fact that LEGO Germany was an official partner for the release of Star Wars 3D – Episode 1 in early 2012. We did not want to just promote the LEGO Star Wars products in question – we wanted to sell them by creating a direct purchasing...