Queen Sofia Foundation: Bank of Memories
Contrapunto BBDO Madrid
Advertiser: Fundacion Reina SofiaBrand: Fundacion Reina SofiaCountry: Spain
Objectives
Today, 25 million people suffer from Alzheimer's disease, of which 450,000 are in Spain.
Every year 4.6 million new cases of dementia are reported around the world.
That's a new case every seven seconds.
It is forecast that, if no advances are made in research into this disease, by 2050 up to 100,000,000 people could be suffering from Alzheimer's*
Alzheimer's disease is the seventh biggest cause of deathin the...