Four principles to developing "urgent genius" using newsjacking and real-time marketing
Grant Hunteriris Worldwide
In marketing, is it possible to be both fast and brilliant? Yes it is – according to "urgent genius", a communications philosophy that embraces the trends of newsjacking and real-time marketing that have developed in response to the turbo-charged modern world.
The term newsjacking – which describes the process of injecting in real-time your ideas or angles into a topical news story to create a favourable impact for you or your brand – was popularized in 2011 by the American PR strategist, David Meerman...