Further truths about the connected you in Japan
Dave McCaughanMcCann WorldGroup Asia Pacific
So how connected are you? In the previous column, I introduced the results of the "Truth about Connected You," – a global study into the way people use and think about their mobile and digital connections and how these things are changing and forming their personalities – conducted by McCann Truth Central, a global thought leadership group. I then challenged readers to go on-line themselves and answer a five minute quiz about their own digital habits (go on try it here). The...