The truth about the connected you in Japan

Dave McCaughan

This article looks at Japan's attitudes to mobile phones, where the average Japanese adult has had a phone for 20 years.

The truth about the connected you in Japan

Dave McCaughanMcCann WorldGroup Asia Pacific

I-mode was introduced around 20 years ago. It was the world's first, admittedly limited, internet access service for mobile phones. By the early 2000's research suggests that the average Japanese person had a mobile phone by the time they started middle school. Japan was reportedly the first place with videophone services. So accessing the world, searching for everything and undertaking basically any form of communication via the phone in your hand is for Japanese people now a well-established fact of life.

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