Speed Read – Store Wars
Richard WoodwardOgilvyAction
This Speed Read was originally published in Admap - June 2013 issue.
Store Wars revisits the world of manufacturers and retailers to examine how a changing shopping landscape has affected the FMCG sector, and which strategies should be adopted to be successful both in the in-store and online space
Store Wars,the second edition, offers an up-to-date look at how manufacturers and retailers can influence consumers and gain shelf space across developed and emerging markets as well as online. It has been updated by Greg Thain and...