Shopper marketing missions
Neil JenkinsonSt Ives Group
Grocery shoppers' habits are changing. They shop more frequently than before and buy less. So, getting point-of-sale promotion right is paramount.
High-street stores are not the only retailers facing challenges in a tricky trading climate. Grocery retailers, like their high-street counterparts, are coming to terms with irrevocable changes to people's shopping habits.
The UK is no longer a nation of the once-a-week shopping trip. The traditional 'big shop' is being ousted as many consumers opt to buy less on a more regular basis, with location, convenience and price all key. Rather than...