Brand loyalty: Time for a rethink
Mignon BuckinghamICLP Worldwide
In these tough economic times, brands must keep their loyal customer base engaged, but research shows global differences in how well consumer interaction is working.
At a time when much of the world is still struggling in the post-recession economy and with many sectors under unprecedented pressure, the focus for all brands is the same – how to increase customer loyalty, drive sales and boost profitability.
Technology is driving a significant shift in consumer behaviour, which is fundamentally affecting the way brands need to think about driving customer loyalty. The...