Syrup, cows and the voice of the commons: How planning skills can save the world for fun and profit

Brian Millar

This paper argues there is a systematic way for brands to maximise profits while doing good and believes planners are well positioned to make this happen.

Syrup, cows and the voice of the commons: How planning skills can save the world for fun and profit

Brian MillarSense Worldwide

Transactions aimed at creating wealth for brands can have a secondary consequence in putting something good back into society. These consequences can be magnified by harnessing the will of the populace – the commons.

In the 1880s, Abram Lyle was just another Quaker steampunk industrialist with big sideburns and a top hat. He was a thrifty and religious Scot who looked after his workers and his pennies. Lyle's company sold sugar, and there was one thing that...

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