From the editor: Doing good is good business
Colin GrimshawWarc
According to a survey of European marketing students released this week, 86% say they want to work for agencies that are as much about the creation of social good as about creating profit for brands.
It would be easy to write this statistic down to the innocence of youth -the young who have yet to go out and earn a living in the grubby world of business can afford to hold lofty principles of altruism. Yet, the essays submitted for this year's Admap Prize – many of them authored...