Pandora's music data strikes the right note for brands

This event report from ad:tech San Francisco, describes how Pandora, the digital radio station, is applying big data to offer listeners a highly personalised music service.

Pandora's music data strikes the right note for brands

Geoffrey PrecourtWarc

In the age of big data, Pandora is a giant. It has access to the music preferences of more than 200 million (and counting) registered listeners, who tune in to a combined 1.49 million hours of recordings a month.

At the heart of its offering is the Music Genome Project, or what the company calls "a deeply detailed hand-built musical taxonomy" that ascribes a musical personality to a subscriber's listening preferences. The more choices a user makes, the more detailed his or her profile becomes.

The...

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