Women and technology - how Meredith, L’Oréal and Zappos are feminising their approach
Stephen WhitesideWarc
Men have long dominated the tech sector, from the start-ups of Silicon Valley to industry bellwethers like Apple, Microsoft and Google. But their female counterparts now have a more important role than ever, with Ginni Rometty leading IBM, Meg Whitman attempting to turn around HP and Marissa Mayer transforming Yahoo. Sheryl Sandberg, Facebook's chief operating officer, ignited a wider debate about this shift with her recent book, Lean In.
Several presentations at Internet Week New York provided further evidence of the growing feminisation of...